With more and more women—from professional makeup artists to micro-blading specialists—starting their own businesses, the beauty industry is growing at a rapid pace. The demand for all types of beauty products is skyrocketing, and the market for premium cosmetics is expanding throughout the United States.
The beauty industry includes a diverse range of businesses such as aromatherapy, beauty salons, spas, and lash bars. If you’re thinking about starting your own business, there’s immense room for growth. But everyone wants to be their own boss, start their own business, and work on their own hours, and starting a business in the beauty industry involves research, preparation, and planning. If you’re willing to take the first step to become your own boss, here’s how to start your own lash brand.
Find a Reputable Lash Company
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If you’re just starting your lash business, it’s important to invest in high-quality eyelash glue and lashes. Because eyelashes are fast-moving products in the beauty industry, and every customer has a high sensitivity to quality lash products, investing in glue and lashes can give you an edge over the competition and help you gain market space.
Start by contacting a reputable lash supplier and letting them know you’re interested in starting your own lash line. If you’re not sure where to start, consider investing in faux mink magnetic eyelashes. Magnetic lashes feature a lightweight, round, natural lash that adds a subtle touch of glam. Additionally, consider offering your customers the option to pair falsies with pro-magnetic eyeliner to help magnetize false lashes and lock them in place for all-day wear.
Practice on Friends and Family
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Before you start marketing your products and services, it’s essential to test your false eyelashes. Offer sample eyelash products to people in your community, including your neighbors, friends, and family. Additionally, ask friends and family to act as models to help you practice applying falsies.
Asking friends and family to test your products and act as models can help you gain an understanding of how your target audience will respond to your products and services. If you’re starting a small business on a budget, determine which eyelash products are most popular among friends and family and focus your budget toward improving these products.
Focus on Marketing
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Once you’re ready to launch your eyelash product line, it’s time to create a marketing plan. A marketing plan can provide direction about how to move forward in a strategic way and how to market your products and services to your target audience.
Posting unique and informative content on your social media pages and answering commonly asked questions can drive business and build brand credibility, and launching an e-commerce business can help you reach a wider demographic. For example, try posting a video teaching users how to apply black magnetic eyeliner or offering tips on how to choose the best pair of magnetic lashes.
Invest in Accounting Software
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Investing in accounting software can help you stress less and focus on the finer details of running your lash business. With the help of accounting services from a full-service accounting firm, small business owners can manage effectively cash flow, profit margin, and growth. Working with a full-service accounting firm like Fully Accountable offers the peace of mind of knowing that you have financial experts on your team while you focus on growing your business.
With Fully Accountable eCommerce CPAs, a team of entrepreneurs and business owners who are not only expert accountants, but also have in-depth knowledge of eCommerce and digital companies can provide financial guidance, basic tax management, bookkeeping services, and valuable analytics to help your business succeed.
Starting your own lash brand isn’t easy, but proper research, planning, and preparation can help you successfully grow your business.
