If you’re launching a new product or service, it’s important to make a big splash. After all, with so many competitors on the market regardless of your industry, if you don’t go big you might as well go home. That being said, planning an epic launch is easier said than done. Here are five tips for planning and pulling off an epic launch, no matter how important your new idea is!
Find an app development partner who meets your needs.
If part of your big launch involves creating a mobile app, it’s crucial that you find a mobile app developer who understands your needs and is willing to go the extra mile to make your app a reality. Having your company’s app in the app store and able to be purchased for both Android and iOS devices is an important aspect of planning the release of a new app since you don’t want to limit who can use your mobile app to just Android users or iOS users.
This is why choosing a developer who has a history of handling both platforms and delivering what you—like NS804 Your App Ally in iOS and Android development—on time is so vital. NS804 has plenty of tools that help you budget appropriately for the creation and development of your app, too, like an app cost calculator and short kickoff survey that drills down to the important aspects of your business’ needs. Each development partner receives a custom strategy and design that’s informed by your business’ needs, ensuring that you get a native app that performs great across devices and fulfills your needs.
Lean on a contractor that specializes in what your business does.
Just like it’s important to find an app developer who can meet your needs, it’s equally important to ensure that your web presence is appropriately handled. Part of this involves finding a marketing contractor capable of understanding the ins and outs of your industry since they’ll have unique insights into your business’ needs and what customers expect your website to be able to do. For example, if you’re looking to build a website for your construction contracting business, you’d want to find a contractor marketing company capable of crafting a great-looking website that prioritizes the user experience of residential or commercial construction customers. When you pick a niche website developer for your website design, you’re bound to have a better experience than choosing someone who markets themselves as a “jack of all trades.”
Hire a press agent worth their salt.
A great way to reach potential customers is to get high-profile media coverage in your target market. Not only does that kind of press and marketing strategy build buzz about your upcoming release, but it also helps with your search engine optimization. That being said, press and media relations can be time-consuming and is an industry based on relationships. As such, if you really want to reach your target audience, you’ll have to do some research and find a press agent who specializes in your business, whether that’s the construction industry or a subsection of tech.
Craft compelling content for your social media accounts.
Another way to build buzz for your new product or service is by teasing out information with your social media platforms. For example, if you’re working on a new piece of software or app, tease one exciting feature a day to build anticipation for the full release. Or, if you’re a construction business working on a renovation, showcase some before and after shots or a timelapse video of the construction progress. Social media is your friend and by thinking out a strategy ahead of time, you’ll be able to craft compelling content in-the-moment.
Believe in yourself!
Starting any new venture can be stressful, and it’s easy to doubt yourself. That being said, if you’ve followed the above tips and really lined up your ducks in a row, you have nothing to be worried about. If you’re confident in yourself and your company’s new release, it’s bound to go well as consumers will recognize that confidence.
