TURO Rent-A-Car

by Mike Hunter

One’s personal picks come to life with Turo — an innovative way for a person to rent exactly what he wants in the exact area he needs the car. The customer simply signs up, finds the car he wants, checks availability … and is on his way. For business or pleasure, this new app and online service can provide an economical and impressive ride for the user. Cars are individually owned and the owners “OK” each request within hours to ensure the ride. Available in most larger cities in the U.S., Turo is quickly becoming a great alternative to the big rental companies where getting what you want can be a hassle.

Anyone can list his vehicle for hire very easily by signing up and completing a few steps to qualification and completion. The car owner sets price, availability, etc. Turo covers the car with $1 million in liability insurance and 24/7 roadside assistance throughout the trip, so owners can monetize idle time and just watch the dollars roll in.

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