The Medium Is the Message 

by Mike Hunter

SnapComms recently launched CommsTools.com as a free online resource that can help employers get a message across successfully to their workforce (or help anyone looking for ideas on how best to communicate to a wider group). Getting employee attention is extremely hard nowadays as staff contend with bloated email inboxes and information overload.

“CommsTools.com helps communicators find the best ways to engage their audiences, whether that means adopting new software, or just sticking with reliable email campaigns,” says SnapComms CEO Sarah Perry. “Every week it seems there is a new tool or app that is the ‘latest and greatest’ way to communicate with employees; a silver bullet to all communications woes that rarely lives up to its hype. But what are often forgotten are some of the simplest ways to communicate with employees; communicators just need to be reminded of what those methods are.”

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