Storytelling App Enables Peer-to-Peer Marketing

by RaeAnne Marsh

SplicitySplicity, a new mobile app from Phoenix entrepreneurs Caleb Barclay and Ben Hall, offers businesses a platform to enable their loyal customers to create 17-second videos for strong peer-to-peer marketing.

The initial idea was to make storytelling more accessible to the everyday person, Barclay explains. “We wanted to create a community around story-art framework.” But he notes they considered from the beginning the program’s potential for branding. “It introduces a new way to go about advertising.”

Users submit a storyline template, which is then available to other users and guides them in capturing certain moments in 3.5-second clips that it then automatically combines sequentially to tell the story. That end-user can then send out his or her video via social media.

The first Splicity program, launching June 1, is MyAZ, a unified campaign by the Arizona Commerce Authority, Arizona Office of Tourism, Greater Phoenix Economic Council, Local First Arizona, Mesa Chamber of Commerce and WESTMARC to encourage Arizona residents to help promote the state in a positive light. The effort was initiated by GPEC President Barry Broome, who saw Barclay’s presentation at a Seed Spot “Pitch Day” event.

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