If an organization’s success is driven by B2B sales, its sales force need to be expert prospectors to successfully target, qualify and close business opportunities. This game-changing guide provides the immediately implementable strategies needed to build a solid, sustainable pipeline — aimed at sales and marketing executives, team leaders, and sales representatives. It teaches how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve revenue goals — quickly, efficiently and predictably. The book includes easy-to-use charts and email templates, and features full online access to sample materials, worksheets and blueprints to add to a prospecting tool kit.
Title: Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
Authors: Marylou Tyler and Jeremey Donovan
Publisher: McGraw-Hill Education