Tourism: Dollars and Sense of Place

by RaeAnne Marsh

In 2015, the latest year for which industry figures are available, the greater Phoenix area welcomed an estimated 22 million visitors, who were responsible for $13.6 billion in estimated direct spending, according Megan Doyle, senior manager of corporate communications and community relations with Visit Phoenix, crediting a report by Longwoods International Dean Runyan Associates. “Without… [More]

Debbie Johnson, Arizona Office of Tourism

from Debbie Johnson

By its very nature, tourism is synonymous with escapism and fun. But getting people to choose Arizona for their vacations and conventions is serious business. Marketing the state as a tourism destination involves way more than touting our much-lauded climate, and it yields economic impact far beyond the hotel check-in desk. Tourism is Arizona’s No.… [More]

Core Motivators of Human Behavior

by Shari Levitin

Human beings are more alike than we are different. We all yearn for deeper connection. We all want more time and less stress. We all desire health and well-being, freedom, adventure, revitalization and self-improvement, but most of all we crave significance — a sense of purpose. When companies connect with their customers’ deep emotional motivators,… [More]

The Case Study Format – Valuable Lessons for CEOs 

by Bennett Curry

As the CEO of a mobile communications platform in the healthcare sector, Andrew Steele maintains a sharp focus on the rapid growth of his early-stage company, BeckonCall. Like many entrepreneurs, he is hard at work attracting capital, networking and managing a growing team. It’s the nature of the business for CEOs, he says, to have… [More]

Avoiding the Operational Black Hole 

by Richard Tollefson 

“There is not enough time in the day to get my job done.” It’s a complaint echoed by a majority of fundraising leaders. For many who have risen through the ranks as chief development officers — or even CEOs — it often boils down to an excess of time spent on operations. Unused to managing… [More]

Daniel Owen: Taking the Flooring Business to New Heights

by Taylor Holmes

Walking through the newly constructed 50,000-square-foot manufacturing facility in Phoenix, Arizona Polymer Flooring CEO and co-owner Daniel Owen remains surprisingly humble. At just 36 years old, the young leader has transformed a small yet innovative mom-and-pop operation into an international concrete coatings powerhouse. Known for integrity, superior products and systems, and technological know-how, APF is… [More]

Tech? Or Healthcare?

by RaeAnne Marsh

Oscar operates in the healthcare realm. But it identifies as a tech company. “We use data, technology and design to make healthcare easier for employers,” explains Paul Gazeley, VP of customer care for the company he describes as a healthcare insurer and tech startup. “We believe if we help inform members about all their options… [More]

Best Western Walking a Path of Well-Being – Literally!

by Myrna Collins

Best Western International is building a legacy of providing engaging employee wellness programs that create a long-lasting culture of wellness. Inspired and guided by the American Heart Association’s recommendation to take 10,000 steps a day to combat stress and prevent heart disease and type 2 diabetes, Best Western ensures employees have the support and tools… [More]

Groundbreaking Coronary Angioplasty Procedure

by Mike Hunter

St. Luke’s Medical Center, the first hospital in Arizona to offer a same-day coronary angioplasty through the radial artery in the wrist, is reporting significantly improved outcomes and cost savings for patients and the health system using the new artery access point. As a result, the less-invasive procedure is attracting national attention. According to a… [More]

Holistic Model for Healthcare

by Mike Hunter

Bayless Integrated Healthcare, which has served the Central Phoenix community for 35 years, recently opened 9,000-square-foot Bayless Integrated Health Center, a fully integrated health center. The new center offers a holistic approach to healthcare by combining family medicine for a patient’s physical healthcare needs with emotional and behavioral healthcare, plus social healthcare, which employs Wellness… [More]