Marketing a Business: The Real Story to Success

by RaeAnne Marsh

Behind every successful company is … a great product or service? Well, yes, that helps. But the more basic ingredient for success is a great story about that great product or service. And that’s marketing. It starts with defining the objective, says Jenavi Kasper, vice president and marketing manager at National Bank of Arizona. Is… [More]

Louie Moses, Moses, Inc.

from Louie Moses

Behind every successful company is a solid connection to its consumer, and that takes effective marketing. It’s the last legal means to gain an unfair advantage over your competition. As a card-carrying creative person, I’ve spent my entire career coming up with ideas and connecting great companies with their consumers. There’s never been a time… [More]

Real Estate: The Surprising Cost of Inaction 

by Tammy Carr

With real estate and facilities as two of the largest expenses (and assets) for the average organization, it may be surprising to learn a sizable portion of that spend is going toward wasted energy and lost productivity associated with unsuitable and inefficient performance of the physical work environments. This is not just an issue for… [More]

Corporate Tax Reform: It’s Not Big Business vs Small Business 

by Joe Kennedy

Reforming the U.S. corporate tax system could provide a major boost to U.S. economic growth and competitiveness, but progress continues to stall due in large part to small-business advocates who claim that corporate-only reform is unfair and economically harmful. Our studies have found significant flaws in their arguments. Corporate tax reform is one of the… [More]

Endorsements, Testimonials and the FTC

by Vojtek “VK” Karpuk

The fast-forward button on a DVR and other advancements make it easier for consumers to avoid advertisements on traditional media platforms, leading more and more businesses to rely on endorsements, testimonials and reviews on social media platforms to market their products and services. While favorable reviews of an advertiser’s product on Twitter or a picture… [More]

The Art and Science of Fundraising Campaigns

by Richard Tollefson 

Successful fundraising campaigns don’t happen without planning. In the early stages, they draw heavily upon discipline, rigor, organizational tools and processes — the science of good campaigns. Art also plays a crucial role — the art of adaptation and fluidity. No one knows that more than San Diego State University’s Mary Ruth Carleton, vice president… [More]

The Rise of Flexible Working

by Sara Sutton Fell

It’s undeniable — flexible work options are now offered by employers, sought after by job seekers and utilized by employees. When it comes to flexible work — telecommuting, flexible schedules, professional part-time work or freelancing — there are several things businesses should know about the rise of flexible work, and predictions for 2017 and beyond.… [More]

David Richardson: Shifting Course to Meet Evolving Needs

by Linda Capcara 

For nearly 30 years, nonprofit credit counseling and debt management agencies such as Phoenix-based Take Charge America have helped consumers nationwide repay millions in credit card debt while educating them about the path to long-term financial independence. The core of the business model has remained largely the same, yet with the introduction of newer technologies… [More]

Specialized Response to PT Clinic Growth

by RaeAnne Marsh

Emma Kingston’s recent launch of PT Clinic Marketing after two year’s success with AZ Healthcare Marketing is a response to the growth of that specialized facet of the healthcare industry. “The more I was engaged in the medical community, the more I saw that [physical therapy] clinics are really taking off, and changing the way… [More]

Posture Impacts Productivity

by Mike Hunter

A new product addresses a health and productivity issue that affects a large segment of the workforce — poor posture. The UpRight Trainer is a small wearable that attaches to the upper or lower back and employs advanced smart sensors to vibrate gently when the user slouches, reminding him to correct his posture and, ultimately,… [More]