Keynote speaker, bestselling author and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements and change lives. The proof lies in the success stories of 50 icons, leaders and legends featured in The Storyteller’s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King Jr., Bryan Stevenson and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods and Pixar. Whether one’s goal is to educate, fundraise, inspire teams, build an award-winning culture or deliver memorable presentations, a story is one’s most valuable asset and competitive advantage.
Title: The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t
Author: Carmine Gallo
Publisher: St. Martin’s Press