Marketing a Business: The Real Story to Success

by RaeAnne Marsh

Behind every successful company is … a great product or service? Well, yes, that helps. But the more basic ingredient for success is a great story about that great product or service. And that’s marketing. It starts with defining the objective, says Jenavi Kasper, vice president and marketing manager at National Bank of Arizona. Is… [More]

Endorsements, Testimonials and the FTC

by Vojtek “VK” Karpuk

The fast-forward button on a DVR and other advancements make it easier for consumers to avoid advertisements on traditional media platforms, leading more and more businesses to rely on endorsements, testimonials and reviews on social media platforms to market their products and services. While favorable reviews of an advertiser’s product on Twitter or a picture… [More]

The Rise of Flexible Working

by Sara Sutton Fell

It’s undeniable — flexible work options are now offered by employers, sought after by job seekers and utilized by employees. When it comes to flexible work — telecommuting, flexible schedules, professional part-time work or freelancing — there are several things businesses should know about the rise of flexible work, and predictions for 2017 and beyond.… [More]

Omni-Channel Engagement Trending for 2017

by Mike Hunter

Online-offline connected experiences will be the focus in 2017 as chief marketers, largely not satisfied with the current state of omni-channel engagement, work toward bridging that disconnect. According to a recently released study from the Chief Marketing Officer Council, one of the biggest challenges for marketers in 2017 will be understanding the connected customer journey… [More]

Digital Sense

by Mike Hunter

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today’s digital-first, omni-channel environment, an organization can gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating… [More]

Operational Data Gaps Compromise Customer Experience

by Mike Hunter

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience. According to new research from the Chief Marketing Officer Council and SAP Hybris, more than a third of marketers (39 percent) believe their technology investments… [More]

Predictable Prospecting

by Mike Hunter

If an organization’s success is driven by B2B sales, its sales force need to be expert prospectors to successfully target, qualify and close business opportunities. This game-changing guide provides the immediately implementable strategies needed to build a solid, sustainable pipeline — aimed at sales and marketing executives, team leaders, and sales representatives. It teaches how… [More]

Sales: Embrace Being No. 2

by Tim Brown and Dan Streeter

In the 2008 Olympics, Michael Phelps won the Gold Medal in the Men’s 100-meter butterfly, beating out Milorad Čavić by a mere .01 second. Literally, in 1/30th of the time it takes to blink, Phelps’s dreams were realized and Čavić’s dreams were dashed. Over the course of a salesperson’s lifetime, it’s inevitable that you will… [More]

Sandler Enterprise Selling

by Mike Hunter

Competitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones, one needs a system to win business with profitable enterprise clients, serve them effectively and grow the relationships over time. The only enterprise selling system based on the proprietary Sandler Selling System methodology created… [More]

Marketing: Live from Mesa Chamber

by RaeAnne Marsh

“Mesa Morning Live” is far from your typical chamber networking event, although it does include a mix-and-mingle, breakfast and a few table presenters. But the core of this successful program that the Mesa Chamber of Commerce puts together every month is informative entertainment that’s professionally produced and broadcast live (and archived on YouTube) for the… [More]