Perfecting Your Pitch

by Mike Hunter

Whether making a budget request, interviewing for a job, ending a relationship or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro… [More]

Facebook or Face Time? Communication Approach Matters

by Michael Houlihan

Technology has made many aspects of modern living more convenient and “connected,” but the pendulum has swung too far. This “technology takeover” is not without consequence. Misunderstandings abound. Relationships stagnate. Trust is at an all-time low. And all of these issues are at least partially due to the fact that genuine human connections are becoming… [More]

Online: Honest Businesses vs. the Fakeosphere

by Marsha Friedman

The fastest-growing marketing trend on the Internet is the “fakeosphere.” Yes, fake blogs (called “flogs”), fake Web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros and cons of a particular… [More]

Are You Prepared for a Crisis?

by Denise D. Resnik

The fire alarm rings. Instantly, trained personnel leap into action. The dispatcher pinpoints the location and provides clear directions to the firemen and firewomen headed to the scene. Upon arrival, the first responders assess the situation and react with seamless teamwork and precision. Everyone has a role to play, everyone is prepared and the situation… [More]

Social Media Marketing All-in-One For Dummies

by Mike Hunter

This book shows businesspeople how to apply the marketing savvy they already have to the social media their prospects are using, helping to get and keep more customers, make more sales and boost the company’s bottom line. Find the business side and explore the variety of social media options and research where the target audience… [More]

Blogging to Drive Business: Create and Maintain Valuable Customer Connections

by Mike Hunter

Plenty of businesses are already blogging and millions more are considering creating blogs. But how does a business build a blog that really works — really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This how-to guide shows how to go… [More]

Kristin Bloomquist: Harnessing the Power of Relationships

By Lauren Caggiano

To Kristin Bloomquist, general manager of Cramer-Krasselt’s Phoenix office, an advertising career is all about creating relationships. “I got into the work of advertising because I was fascinated by the creativity of it,” she says. “I also loved the business part of it … [the ability] to partner with clients to grow their business.” Examples… [More]